University of Kentucky and JMI Sports Partner To Launch “Campus Chrome” Mobile Deals App

Scholarship giveaway highlights launch of first official university-sanctioned mobile deals app
LEXINGTON, Ky. – JMI Sports, the official multimedia rights and corporate sponsorship partner of the University
of Kentucky, and UK are partnering to launch “Campus Chrome,” a new mobile app aimed at providing UK
students, faculty, staff and the entire Central Kentucky community with deals at local businesses.
Launching Aug. 20, and developed as part of a strategic partnership — among JMI Sports, the University of
Kentucky, Bertram Marketing Group, Community Connect Expo, and Angstrom Creative — Campus Chrome will
be free to download and will include deals from local businesses from a wide range of categories including, but not
limited to, Restaurants, Boutiques, Retail, Merchandise, Auto Dealerships, Auto Repair, Salons and more.
To kick off the launch of the app and its partnership with the University, Campus Chrome will award one student
user a full year’s tuition at in-state rate at the end of the 2017-18 academic year to apply toward the next academic
year or as reimbursement for a graduating student.
“This initiative is an opportunity to deliver tremendous value to our students, faculty and staff,” said Eric N.
Monday, UK’s executive vice president for finance and administration. “Their technology platform is unlike any
other in the market and we are excited to be their first university partner.”
Specifically, the Campus Chrome app will include functionality that will track the total dollar value of savings
received.
“We are excited to collaborate with our partners at the University of Kentucky to launch Campus Chrome this fall,”
said Paul Archey, president of UK Sports & Campus Marketing. “This new app will provide students and all users in
Central Kentucky access to some of the best deals and promotions around, and provides local companies with a new
avenue to effectively reach their target customers directly on their phones.”
Local businesses have the opportunity to purchase low introductory level advertising packages with Campus
Chrome, featuring the ability to offer deals and discounts to those users in and around the highly sought after UK
campus community.
Among many unique features, the app will feature a business profile portal empowering business owners and
managers to manage their profile and content, including the frequency of ad delivery of deals to the consumer based
on their specific location.
Businesses will also be provided a Campus Chrome – UK window decal to display in their locations, alerting
customers they are participants in the Campus Chrome program as well as helping support the University through a
portion of their advertising package being contributed back to the University of Kentucky.
“We are excited and proud to partner with the University of Kentucky and JMI Sports for the flagship launch of
Campus Chrome,” said David McCarthy, CEO and Founder of Community Connect Expo and Campus Chrome.
“Beginning August 20th, Campus Chrome will be live and available for free download on the Apple and Google Play
stores. We look forward to providing the entire Central Kentucky community with the premier portal and interface
for finding exclusive savings on UK campus and community goods and services.”

If your business is interested in learning more about participating in the Campus Chrome program, please contact
Jeremy Dixon, Director of Sales – Campus Chrome, at: jeremy@campuschrome.com or call 727-743-2321.

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For more information contact:
Jennifer McGinnis (jennifer@campuschrome.com) – (585) 737-0942

About the University of Kentucky
UK is the University for Kentucky. At UK, we are educating more students, treating more patients with complex
illnesses and conducting more research and service than at any time in our 150-year history. To read more about the
UK story and how you can support continued investment in your university and the Commonwealth, go
to: uky.edu/uk4ky. #uk4ky #seeblue

About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics
multimedia rights and breaking new ground in the creation of Total Campus Marketing programs, maximizing the
economic potential of universities. Clients include Clemson University, University of Kentucky, University of
Pennsylvania, University of Georgia and the Ivy League. JMI Sports is also a highly regarded project manager for
the development of collegiate and professional sports facilities. JMI Sports was founded in 2006 by CEO Erik
Judson, and technology entrepreneur John Moores, former owner of the San Diego Padres.

About UK Sports & Campus Marketing
JMI Sports is the official multimedia rights and corporate sponsorship partner of the University of Kentucky.
Operating as UK Sports & Campus Marketing, our team works as an extension of the University and UK Athletics
to secure and manage partnerships with media outlets and corporate sponsors. By creating customized marketing
solutions that achieve the unique and multi-faceted business objectives of each company, we seek to build valuable
long-term relationships between the University and its partners, while enhancing the experience at athletic events, on
campus and across all digital platforms. UK Sports & Campus Marketing is led by President Paul Archey, former
senior vice president of international business for Major League Baseball.

About Bertram Marketing Group
Founded by David Bertram, a collegiate marketing veteran with over 20 years in the industry, Bertram Marketing
Group provides business development services for companies seeking to enter the collegiate marketing space,
specifically technology companies with innovative solutions for athletics. Mr. Bertram was formerly a key member
of the JMI Sports team and former Vice President of Campus Marketing and Digital Media for UK Sports &
Campus Marketing.

About Community Connect Expo
Founded by CEO David McCarthy, Community Connect Expo is an innovative mobile technology and application
company that specializes in providing users with localized savings, rebates, reservations, event tickets, and services
to name just a few. “Snap The City App” and “Campus Chrome” are but two of the current offerings in the
marketplace from this growing mobile deals platform startup.

About Angstrom Creative
Led by David Angstrom, CEO and 1991 University of Kentucky alumnus, Angstrom Creative blends artistic vision,
design, and technology to produce inspiring visual communications. With offices located in Davie, FL, Denver, CO
and Cleveland, OH, Angstrom Creative provides its clients with engaging and impactful photography, design, digital
development, and video production.