by Patricia Nugent
All you need to know about Angstrom Graphics lies in the first syllable of its newly debuted website, www.SnapBrand.com.
From greeting cards to brochures, business cards, and more, via an extensive variety of high-end templates, they are bridging the gap between canned and custom design. In other words, the website makes the creation of promotional needs a snap.
According to managing director David Neumann, the quest to find a suitable name for the new site was pretty easy. “We wanted it to be simple and communicate the ability for people to visit a site and in a snap produce beautiful printed materials. With our ‘pre-created creative’ pieces, there is so much design freedom,” he says.
Whether you are a business, organization, charity or individual, custom work has never been more affordable than with this web-to-print format solution.
“We figured that national companies were successful with direct-to-print and thought to ourselves, we are local here in Cleveland and have already been using this technology for decades, why shouldn’t we be offering this?” says company founder Wayne Angstrom.
Wayne steers the company from the Cleveland headquarters along with his wife of 50 years, Sandy, and their daughter and son-in-law, Kristina and David Neumann. Sons Mark and David Angstrom are integral to the operation as well. Mark’s focus is on developing large accounts with Fortune 500 customers and the federal government to utilize the full offering of digital, sheet fed, and web presses along with complete binding, mailing, and fulfillment services. David’s focus is on continued growth and development of the company’s creative division, offering a broad range of services including the development of digital electronic media, photography, and design services. Son Carl Angstrom serves on the board of directors of the company.
“We are truly a family-run business,” Wayne notes. “And we consider our 234 employees part of this family as well. Some of us have Thanksgiving dinner together. And some of us like to watch the Browns games together. We are a group of dedicated people with a common mission.”
Holiday Cards in a Day
Still getting those last-minute Christmas cards out? No worries. Snapbrand offers one of the fastest turnarounds in the business.
“Since we are local and operate several digital presses, we can receive digital-print orders from SnapBrand.com and deliver within 24 to 48 hours,” says Wayne. “In fact, often if you place an order in the morning we can get it to you by that afternoon. We fully appreciate that fast turnaround is what makes us more attractive than other printers in town.”
And the printing is not the only process that flies by at lightning speed. For those who consider themselves technologically challenged, the site couldn’t be simpler to navigate. There is an instant calculator feature that immediately comes up with a price for your order. No waiting for quotes or spending time on hold. Customers don’t have to pay extra for all the speed and efficiency either. The average holiday card at SnapBrand.com costs less than a quarter apiece, a fraction of the national web-to-print companies.
“We can offer the lowest prices because we use the same high level of automation that national companies use, but we don’t have their enormous advertising budgets to drive the prices up,” says David.
With dozens of classic to contemporary styles to choose from, it’s easy to drop in your favorite holiday photo and customize your greetings.
“In addition to greeting cards, we offer every promotional printed product people need, like business cards and letterhead, brochures, notepads, notecards, fliers, and invitations,” says Kristina.
Hundreds of styles feature bold industry-specific stock photography to help promote a wide range of businesses, such as doctors, financial planners, accountants, educational institutions, health and wellness experts, travel planners, computer services, lawyers, realtors, restaurants, salons and spas, and fitness trainers just to name a few.
“Anyone who is successful in business appreciates materials that are professional-looking and well-designed to make a great first impression,” she says.
Angstrom Graphics can be reached at www.SnapBrand.com. Their printing presses are always running at 4437 East 49th Street in Downtown Cleveland. If you wish to speak with someone directly, call 216-271-5300.